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Questions & answers

Answers about our SmartClicks program

If the answer to your question isn't listed below, please contact us at customerservice@leads.com, and a customer service representative will be happy to assist you.

Getting Started

How do I sign up?

Contact us at customerservice@leads.com and an Online Marketing Specialist will be happy to discuss the perfect plan for your business and will develop a custom Marketing Evaluation at no cost.

How much does it cost?

Prices vary depending upon products purchased and geographies covered. However, we offer products to suit any advertising budget beginning as low as $99 per month on both the Online Yellow Pages Network and the Pay Per Click Search Network.

Is there a long-term cotract?

LEADS.com requires a minimum three-month commitment to start your online advertisement campaign.

What information do I need to provide?

For an Online Yellow Pages Network listing, your account representative will ask you for the following:

Your company name and phone number (required)
Your company tagline or short promotional message (required)
Your company street address (recommended in most cases)
Your geographical service area (required)
Your company URL (recommended)
Your company logo (recommended)
A photo or image representing the products or services your company provides (recommended)
Brands and/or products and services offered (recommended)
3 to 4 short sentences of promotional information describing what makes your business the best choice for customers and other relevant information, such as hours of operation, special offers, associations, company background, etc.

For a Pay Per Click Search Network ad, your account representative will ask you for your website address and geographic area your business services.

Do I need a website?

A website is not required to sign up for an Online Yellow Pages listing. However, a website is required for a Pay Per Click Search ad.

How long does it take for my program to go live?

Once your account is activated, it typically takes five business days for both Online Yellow Pages Network listings and Pay Per Click Search Network ads to go live.

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Your Online Yellow Pages Campaign

Where will my listing appear?

Your Online Yellow Pages Network listing will appear on Yahoo! Yellow Pages, and if you choose to broaden the audience you reach, it will appear on other websites such as Switchboard.com and YellowPages.com. With more than 25 million unique visitors to these platforms every month, you can be sure your ads will reach the widest audience possible.

How is my Online Yellow Pages Network listing's position determined?

For Yahoo! Yellow Pages and Switchboard.com, position is generally determined on a first-come, first-served basis. For YellowPages.com, position is determined on the product level and serving area purchased. For more detailed information, please contact us at customerservice@leads.com, and we'll be happy to answer any questions you may have.

Can I change my Online Yellow Pages Network listing after it goes live?

Yes, you can make changes to your listing at any time by contacting us at customerservice@leads.com. Please note that changes can take up to five business days.

When will I begin seeing results from my Online Yellow Pages Network listing?

As soon as your ad is up, potential customers will start seeing your ads. It typically takes 60 to 90 days for the ad performance to ramp up and for you to see the full results from your advertising campaign.

How can I improve my Online Yellow Pages Network listing click-through rate?

You can improve your click-through rate by making sure you have a link to your company website, a professional logo and image, as well as comprehensive information about your business, including hours of operation, brands offered, methods of payment, and any additional information that may differentiate you from your competitors. We have found that our clients with professional taglines and logos have experienced a click-through rate that is 2-5 times higher than those without taglines or logos.

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Your Pay Per Click Search Campaign

Where will my Pay Per Click Search Network ad appear?

Your listing will be distributed on the following search engines and will appear each month until you have received the number of clicks you purchased:

Yahoo! Search
MSN
InfoSpace
LookSmart
Lycos
Mamma.com
# CNET Search

Dogpile
Metacrawler
Excite
Alta Vista
AlltheWeb
Citysearch
CNN Search

How am I protected against click fraud?

Click fraud is defined as the act of clicking ad listings without intending to buy from the advertiser – usually to drive up the advertising bill of a competitor. LEADS.com takes click fraud very seriously and takes every step to protect our members. When you receive traffic from an unauthorized source, your account is automatically credited with those invalid clicks. In addition, if anyone clicks on your ad more than once in the same 24 hour period, your account is debited only for the first click. In order to further safeguard your account, LEADS.com only runs your advertisements on the most trusted search networks including Google™, Yahoo!™, AOL™, and Verizon™, who also have built-in click fraud detection and prevention systems.

How is my Pay Per Click Search Network ad's position determined?

Your ad's placement is determined by search engine algorithms, or programs, which "crawl" and analyze your website after it has been submitted to ensure selection of the most appropriate placement, or ranking. This results in the most relevant experience when someone is searching for your particular products and services. Also, your ad's click-through-rate helps to determine your ad "performance". High performing ads appear higher than low performing ads.

Can I change my Pay Per Click Search Network ad after it goes live?

Yes, you can make changes to your ad at any time by contacting us at customerservice@leads.com. Please note that changes can take up to five business days

When will I begin seeing results from my Pay Per Click Search Network ad?

As soon as your ad is up, potential customers will start seeing your ads. It typically takes 60 to 90 days for the ad performance to ramp up and for you to see the full results from your ad campaign

How can I improve my click-through rate?

To improve your click-through rate, make sure that your website is optimized and your ad copy is highly relevant to the products and services offered on your website.

How do I buy more clicks?

To buy more clicks, simply contact us at customerservice@leads.com.

What if I don't get enough clicks before my contract is over?

If your ad does not receive the number of clicks you purchased by the end of your contract term, your ad will remain posted until you have received all the clicks you purchased.

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Reporting, Billing & Payment

What reporting does LEADS.com offer?

LEADS.com specializes in getting measurable results for each customer. At any time you can view exactly how many leads are coming into your business and research specific customer information. Each month, we automatically deliver a copy of your Online ScoreCard that outlines how many leads you received from your program. All reports can be accessed online by logging into your account, or by contacting us at customerservice@LEADS.com.

What is LEADS.com's billing policy?

LEADS.com bills on the first day of service, and monthly thereafter. If you have any questions, or concerns regarding your billing cycle, amount or history, please contact customer service at customerservice@LEADS.com.

What form of payment does LEADS.com accept?

For monthly payments, we accept major credit cards (American Express, VISA, MasterCard and Discover), as well as Direct Debit or Automatic Clearing House (ACH) payments.

How secure is my information?

All account activity is handled securely either via encryption over the Internet or by one of our account representatives. Unless otherwise agreed to in writing, LEADS.com will not provide any account information to a third party. View our Privacy Policy.

How do I cancel my ad or listing?

To cancel your campaign, simply contact customer service at customerservice@leads.com.

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